Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast Ohio roots.

LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to ...

But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken. Dubbed the ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...