Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...