Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll franchise — unveiled a Ken doll stylized as James on Wednesday. The doll features James wearing a varsity jacket with a No.

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.