Emma Mackey, who played one of the many varied versions of the titular hero of "Barbie", is jumping into the role of the bad ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

As we looked at our portfolio of brands and franchises, characters and stories ... more often than not. Mattel had a huge ...

Mattel's latest Barbieland Fashionistas are the stylish likenesses of a blind Barbie and her a mobility aid, and the line's first Black Barbie with Down syndrome, adding even more representative ...

Barbie said it is collaborating with the LeBron James Family Foundation to release the first Ken doll of a professional athlete, Mattel said in a statement. Mattel said next year, Ken's character ...

"Barbie" was the biggest hit of the year. Now, Bob the Builder is apparently set to endure the toy company Mattel's next ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

With President Donald Trump back in the White House, it’s unclear whether the Barbie brand will remain a progressive icon. Mattel—Barbie’s parent company—has dropped language surrounding ...

--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ ... style, and community. Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including ...