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He’s just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers
The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.
LeBron James joins Barbie universe as first pro athlete Ken doll
LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...
Barbie introduces new Ken doll featuring LeBron James
Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...
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LeBron James teams up with Barbie for new Ken doll
LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.
ESPN9d
LeBron James teams up with Barbie for first-ever athlete Ken doll
James is the first athlete to have his own rendition of a Ken doll. The Los Angeles Lakers star teamed up with Barbie to create the first-ever athlete-inspired Ken doll. Mattel "As a young kid ...