The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

Barbie unveiled the new LeBron James Kenbassador doll, priced at $75 and exclusive to Target stores and online retailers. The ...

Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy ...