Shock, a bold pink timepiece, available while supplies last at gshock.casio.com. Launching March 13 online, in select ...

Jordan Brand is introducing the Air Jordan 1 "Pink Foam," a kid-friendly option for sneakerheads who enjoy pink-dominated ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Barbie is celebrating her anniversary with a limited time Sweet Treats pop-up in Chippendale, Sydney, in partnership with ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

a line of collector's edition Barbie dolls, the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Barbie’s rocking a G-SHOCK watch now too! Casio has released the latest addition to the G-SHOCK family of shock-resistant ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.