‘There are so many great examples of animals used in brand identities – the fox for Hadfields by Wolff Olins springs to mind as an early example of animal-based branding with (ahem) legs. But one that ...

It would have to be the panda of WWF. A beautifully crafted black & white mark that is the perfect emblem for endangered species. Originally created by Sir Peter Scott in 1961, the panda was initially ...

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

(NEXSTAR) – Here’s hoping this goes better than Cracker Barrels’ attempt at a new logo. Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this ...