You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good advertising vehicle for your business. Quality trumps ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Do you know how to take a photograph on a smartphone? Of ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Firms in many industries release new products in sequential stages. They also launch separate advertising campaigns at each distribution stage. Thus, communication mix elements—advertising and word of ...

With the COP30 climate talks about to open in Brazil, advertising agencies are failing to reckon with their role in the ...

As it assembles the rules and business procedures for Maine’s recreational marijuana market, expected to launch in the spring, the state Office of Marijuana Policy is trying to reinforce guidelines ...