Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual ...
NEW YORK—Integral Ad Science’s newly released 16th Edition of its Media Quality Report (MQR) has found that digital ad fraud rates rose around the world in the second half of 2021. Based on the ...
The IAB and PwC's annual assessment of U.S. online advertising is the latest to position 2021 as a banner year for the category, with revenue growth rates nearly tripling from 2020. That's partially ...
Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of Mobile 2022 report out this week. The analytics company predicts mobile ad spending ...
Netflix tallied its first all-time high share price in nearly three years, capping a lengthy return to glory for the entertainment giant amid password crackdowns and a successful ad-supported ...
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