A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

How can we innovate in the huge, $140 billion foreign aid sector? The same way we do in the private sector: routine evaluations of what’s working well and what isn’t. Yet donors rarely measure the ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

Marketing analytics startup Bizible just announced a new feature allowing users to integrate Optimizely with Salesforce.com. Bizible CEO Aaron Bird said this integration is the first of its kind for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

At its Build developer conference, Microsoft announced it is adding four new services to the 25 already available for Cognitive Services, its platform for making various kinds of machine learning ...