Today, marketers must shift even more to a permission-based data strategy to fuel their personalized marketing strategies. The new 4Ps of marketing—privacy, permission, personalization, and ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

4Ps Social Marketing Division chief Marie Grace Ponce said on Wednesday ... the 4Ps is the national poverty reduction strategy and human capital investment program that provides conditional cash ...