FISHING soft plastics for flatties has to be one of the most rewarding lure fishing experiences.

Spoons and spinners are great, but don’t overlook these new-school bass lures for monster browns. Here's how to catch trout on soft plastics.

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Discover the best soft plastic baits for bass fishing in 2024. Explore expert reviews of top lures like the Jackall DriftFry, Rapala Freeloader, and Berkley Drip Minnow. Learn what makes them game ...

Besides the plastics, the company offers decals and a line of apparel that includes hats, T-shirts, sweatshirts and fishing jerseys.

FISHING with soft plastics in the river can be very rewarding. Whether you’re experienced with them or not, I hope this article might shed light on the fact they are proven fish-catching weapons.

The 6 best soft plastic baits -worms, craws, creature baits, swimbaits, stick baits, and toads -Learn to use them to catch more and bigger largemouth bass ...

Lost or discarded soft plastic lures used for fishing remain in the environment and can be deadly to fish that find and eat them.

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

VIDEO: Upstart company lighting up the soft plastics line of fishing tackle with Northern Lights Plastics As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry ...