Sainsbury's , Britain's second biggest supermarket group, on Friday reported a 2.8% rise in underlying sales for the key Christmas quarter, with robust grocery sales offset by a weaker performance in general merchandise.

The UK's second-largest grocery chain, trailing only Tesco, reported robust sales over the festive period, with party food and bottles of fizz in high demand

The British grocer reported sales volume growth for the key Christmas period and expects to deliver retail operating profit for its fiscal year in line with market consensus.

Sainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.

Sainsbury's, Britain's second biggest supermarket group, on Friday reported a 2.8% rise in underlying sales for the key Christmas quarter, with solid grocery sales offset by a weaker performance in general merchandise.