Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...

Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR Corolla's heart (and an iconic livery) to a retro ...

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

To build the Land Cruiser ROX, over 50 percent of the original vehicle had to be completely redesigned and fabricated. The ROX features custom skeleton doors, high clearance rocker panels, rock rails, ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

The ROX concept, or Recreation Open eXperience, returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan, the ROX Concept is the result of Toyota’s North ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...

Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...