Disney and ITV have signed a first-of-its-kind agreement to share select content including The Bear and Love Island across Disney+ and ITVX

Disney and the British free-to-air broadcaster ITV have launched a new partnership that will allow them to show each other’s shows in an effort to reach new audiences. ITV viewers will be able to watch shows including Only Murders in the Building,

Disney and ITV will launch a new, first-of-its-kind initiative to carry each other's streaming services. In the form of a promotional selection, the partnership will be billed as a “Taste of ITVX” and a “Taste of Disney+” on their respective platforms,