Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and reintroduce a condiment bar as part of the CEO's turnaround strategy. As the Seattle-based coffee chain reported its Q1 financial results,
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee chain’s notably intricate menu,
Starbucks is cutting 30% of its menu
Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan to simplify its offerings, reduce wait times and improve its customer experience.
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as it streamlines service.
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...
Starbucks announces bittersweet changes coming soon in stores
In its most recent earnings report, released on Jan. 28, Starbucks revealed that its comparable store sales in the U.S.
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Earnings Preview: What To Expect From Starbucks
Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...