On top of ramping up production, Nissan is incentivizing dealers with a bonus program for April and May, rewarding stores that hit specific sales targets with extra pay. Earlier this month, the automaker also cut the average price s of the 2025 Pathfinder and Rogue by $1,000, giving US customers a temporary window of relief.

Naturally, with higher tariffs on cars, automakers have to make up the money somewhere, and it seems that higher prices are inevitable the longer the tariffs remain in effect. According to Automotive News,