Alford is a market town and civil parish in the East Lindsey district of Lincolnshire, England, at the foot of the Lincolnshire Wolds, which form an Area of Outstanding Natural Beauty. The population was recorded as 3,459 in the 2011 Census and estimated at 3,830 in 2021. It lies between the towns of Mablethorpe, Louth, Spilsby, and Skegness and acts as a local retail centre.