In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover some related questions.
Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me."
The difference between its and it’s comes down to function: its shows possession, while it’s is a contraction of it is or it has. Its is the possessive form of it, used to show that something belongs to or is associated with something else.
The words "its" and " it's" are easily confused by English-language learners and even native speakers. They are pronounced the same—and they do have a common base word—but they have different meanings and uses.