Marketing News | Marketing Week
WEBOne B2B brand on adopting B2C tactics to drive awareness. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Latest Articles - Marketing Week
WEB3 days ago · At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week.
The best marketing campaigns of 2021: Part 1
WEBNov 30, 2021 · The metric peaked at a score of 14.1 on 17 July. In the third quarter of 2021 – after six months running the campaign – Airbnb posted its highest ever profit, with net income up 280% year on year to $834m (£618m). Adjusted EBITDA broke the billion dollar barrier for the first time, as the business reached a “major milestone” of 1 ...
Marketing Week | marketing news, opinion, trends and jobs
WEBWhy brands must move fast to keep pace with consumer AI adoption. Sponsored by Publicis Media. Sponsored by Marigold. AI: Beyond the Hype. Marketing Leadership. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Channel: Marketing Careers
WEBThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
Reports - Marketing Week
WEBIn 2022, Marketing Week launched a unique and unprecedented investigation into marketing effectiveness – how it was regarded, measured and communicated within businesses. The centrepiece of that project, named the ‘Language of Effectiveness’, was a landmark survey and report that uncovered how companies large and small defined …
Marketing Analysis | Marketing Week
WEBJun 21, 2019 · In-depth features, interviews and insights into marketing's biggest issues. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside ...
M&S cuts marketing spend by a third as it accelerates shift to digital
WEBMay 20, 2020 · Marks & Spencer (M&S) is moving more of its marketing budget from traditional media to performance-based channels as Covid-19 “accelerates” its shift to digital, and the pandemic forces its clothing and home division to become a “pureplay” online business. “The first place [the cuts] will be noticed is in above-the-line campaigns; …
Don’t underestimate the power of brand love - Marketing Week
WEBJul 6, 2022 · Brands were little, cognitive things that needed to come to mind in buying situations. There was no room in this clean, efficient, cerebral paradigm for something as soft and emotional as love. Pull yourself together. And, as usual, there is much to be lauded in the impact of Ehrenberg Bass on marketing thinking.
Skip to content